I found this article.
http://headlines.yahoo.co.jp/hl?a=20090702-00000017-maiall-bus_all
In 7th July, all of the MacDonald shops are turning off lights for an hour in Japan.
There are about 33000 MacDonald shops in Japan and each shops are turning off lights of signboard
in outside and inside in that day.
These days, “eco” activities have been active.
A lot of “eco” commercials are advertised in TV and also it is featured in many TV programs.
These advertisement usually suggest that we have to care about the global environment
and recommend us to recycle for global warming.
I agree with this idea, our individual activity for “eco” is needed to stop global warming
but I think company’s cooperation really needed.
Japanese government sets the standard for reducing CO2
but I don’t think they can reach that standard without cooperation of companies.
Companies discharge enormous CO2 every day especially in Tokyo.
In Tokyo, building’s lights will never turn off even night.
After I read this article, I thought MacDonald’s attempt has big meaning for other companies.
Japanese companies should follow MacDonald’s activity.
I hope that these kind of activity will grow up and huge of CO2 will be decreased.